Описание
Business Training Audience
Business Owners
Board of Directors
Senior Executives
HR Director, Head of HR
Heads of Company Departments
Business training on HR, employee motivation and engagement, tools, psychology, and HR practices will help solve practical problems:
Acquire a systemic understanding of motivation
Learn to use modern approaches and tools to increase employee engagement and achieve business results
Understand the psychology and mechanisms of employee motivation
Learn to identify individual motivators and demotivators
Master modern tools for material and non-material motivation
Learn to build a motivation system aligned with company goals
Master tools for increasing employee engagement and retention
Key Topics of the Business Training:
Understanding Employee Motivation: From Theory to Practice
Objective: To develop a modern understanding of motivation and its role in management.
Topics:
What is motivation and how does it differ from incentives?
Classical and modern motivation theories (Maslow, Herzberg, McClelland, Deci, and Ryan)
Intrinsic and extrinsic motivation: balance and impact on behavior
Managerial mistakes that kill motivation
The psychology of the modern employee: what they really want
Interactive: «My Managerial Motivation» test and mini-discussion
Diagnosing employee motivation
Objective: Learn to identify and manage real employee motivators.
Topics:
Methods for diagnosing motivation (surveys, interviews, observation)
Tools: motivator map, motivation profile, engagement index
How to distinguish «demotivators» from «true motivators»
Individual and group characteristics of motivation
Practical training: Building a «motivation map» for your team
Material and non-material employee motivation
Objective: Systematize motivation tools and learn to choose the best ones for your company’s goals.
Topics:
Material incentives: salary, bonuses, KPIs, rewards – benefits and risks
Intangible factors: recognition, development, autonomy, meaning
Forms of non-material recognition: gratitude culture, gamification, internal communication
Modern trends: flexible benefits, well-being, work-life balance
Case studies of successful companies
Interactive: Group exercise «Motivation System Designer»
Staff motivation through leadership and meaning management
Objective: Learn to motivate not only through money, but also through values, culture, and personal example.
Topics:
The Role of a Leader as a Source of Motivation
Leadership and Emotional Intelligence (EI)
How to Inspire and Engage Through Communication
Managing Through Meaning: Mission, Goals, and Recognition
Feedback as a Tool for Engagement
Practical Training: Modeling Motivating Feedback Situations
Building a Personnel Motivation System in a Company
Objective: Translate ideas into practical management decisions.
Topics:
Principles of Motivation System Design
Linking Motivation to Business Goals and HR Strategy
KPIs, OKRs, and Motivation Schemes
Considering Generations (X, Y, Z) and Cultural Differences
How to Measure the Effectiveness of a Motivation System
Practical Training: Developing Elements of a Motivational Program for Your Company
Managing Employee Engagement and Retention
Objective: Learn to Maintain Long-Term Motivation
Topics:
The concept of engagement and the factors influencing it
Engagement Score (eNPS) and ways to improve it
A culture of recognition and trust
The role of development and training in motivation
How to prevent burnout and demotivation
Interactive: Case study: «How to restore motivation in a crisis team»
Duration: 2 days
