Описание
Business Training Audience
Business Owners
Board of Directors
C-Level Executives
Sales Directors
Sales Heads
Commercial Directors
Sales Managers, Account Managers
Marketing Director
IT Director
Heads of Internal Control, Internal Audit, Risk Management, Security, and HR
Business training on sales and the application of artificial intelligence (AI) in company sales will help solve practical problems:
Learn how to use artificial intelligence (AI) technologies to grow sales, improve conversions, personalize customer offers, and automate processes in sales and marketing departments.
Understand how AI is transforming sales processes.
Learn how to use AI tools for lead generation, forecasting, and analytics.
Master methods for personalizing customer communications.
Learn how to implement AI in CRM and sales processes.
Learn tools for improving performance and Customer Retention
Key Topics of the Business Training:
Artificial Intelligence and the Digital Transformation of Sales
Objective: Understand how AI is changing the approach to sales and customer engagement.
Topics:
The Role of AI in Modern Commercial Strategy
Stages of Digital Transformation of Sales Functions
Data-Driven Sales: Selling Based on Data
Overview of AI Tools for Sales (ChatGPT, Copilot, Einstein, Dynamics AI, etc.)
Ethics and Risks in Using AI in Customer Service
Workshop: Assessing the Digital Maturity of the Sales Department
AI in Lead Generation and Sales Funnel Management
Objective: Explore the use of AI to automate prospecting and qualifying clients.
Topics:
Using AI for lead generation and lead scoring
AI models for predicting deal probability
Personalized offers based on data analysis
Sales funnel optimization using AI
Chatbots and voice assistants for initial customer contact
Workshop: Building an AI lead scoring model
Using AI in customer experience and customer retention
Goal: Increase customer loyalty and lifetime value using AI.
Topics:
Personalization of communications and offers
Customer churn prediction
Customer service automation using AI
Using Generative AI in CX and post-sales communications
Analysis of customer feedback and emotional background
Workshop: Developing an AI-based customer retention scenario
AI and sales analytics
Goal: Learn to use AI to analyze and forecast sales performance.
Topics:
Sales Data Analytics and the Use of ML Models
Demand and Revenue Forecasting
Price and Discount Optimization with AI (Dynamic Pricing)
Building Interactive Dashboards (PowerBI + AI, Tableau AI)
Using AI to Identify Bottlenecks in Sales Processes
Workshop: Creating an AI Sales Forecasting Dashboard
AI in Content and Communications
Goal: Master the use of generative AI to prepare sales materials.
Topics:
Using ChatGPT and Copilot to Prepare Sales Proposals
Email Marketing and Content Marketing Automation
AI for Sales Script Analysis and Optimization
Creating Training Materials for the Sales Team Using AI
Automatic Creation of Posts, Emails, and Product Descriptions
Workshop: Generating Sales Letters with ChatGPT
Implementing AI in Sales Processes
Goal: Learn to implement AI solutions and manage change.
Topics:
Stages of AI Implementation in the Sales Department
Selecting and Integrating AI Tools into CRM (Salesforce, Dynamics, Bitrix24, etc.)
Change Management and Staff Training
Methods for Assessing the Effectiveness of AI Initiatives
Organizing an «AI Office» for Sales
Workshop: Developing a Roadmap for Implementing AI in the Sales Department
Performance Management and KPIs Using AI
Goal: Using AI to Assess the Performance of a Sales Team
Topics:
Data-Driven KPI and OKR Optimization
Analysis of Manager Activity and Performance
Sales Plan Forecasting
Using AI for Personalized Recommendations to Improve Performance
Continuous Improvement and Data-Driven Learning
Workshop: Developing an AI Model for Assessing the Performance of a Sales Team
Training Duration: 2 days
