Описание
Business Training Audience
Business Owners
Board of Directors
C-Level Executives
Marketing Director
Sales Director
CIO
Digital Department Heads
Marketing Analytics and CRM Specialists
Brand Managers, Content Marketers, Social Media, and PR Managers
E-Commerce and B2B Marketing Managers
Department Heads
Business training on marketing and marketing strategy and the application of artificial intelligence (AI) in company marketing will help solve practical problems:
Learn about artificial intelligence (AI) technologies that are transforming marketing—from market and customer behavior analysis to personalized communications, content marketing, and sales funnel management
Learn how to use AI to improve marketing effectiveness, predict results, and automate processes
Experience using AI for market analysis, segmentation, and personalization
Master generative content and optimization tools Advertising
Learn to design an AI-driven marketing strategy
Explore methods for evaluating the effectiveness of AI tools and ROI
Main business training topics:
The role of artificial intelligence in modern marketing
Goal: Understand how AI is changing marketing strategy and promotion tools.
Topics:
Marketing transformation in the data age
The role of AI and machine learning in digital marketing
The concept of data-driven and predictive marketing
Key AI technologies: NLP, ML, computer vision, generative AI
Ethical and legal aspects of using AI in marketing
Workshop: Diagnosing the digital maturity of a company’s marketing
AI in market and consumer behavior analysis
Goal: Use AI for market research and demand forecasting.
Topics:
Automated Collection and Analysis of Marketing Data
Forecasting Customer Demand and Behavior
Audience Segmentation Using AI Models
Social Media and Online Mention Analysis (Sentiment Analysis)
Predictive Analytics for Marketing Decisions
Workshop: Building an AI Model for Customer Segmentation
Personalizing Marketing Communications Using AI
Goal: Master tools for personalizing content and offers.
Topics:
Recommendation and Personalization Models (Recommendation Systems)
Dynamic Content and Automatic Offer Customization
Generating Personalized Emails and Messages
AI in Chatbots and Customer Support
Customer Journey Mapping with AI Elements
Workshop: Developing Personalized Marketing Scenarios
Generative AI and Content Marketing
Goal: Learn to use generative models (ChatGPT, Midjourney, etc.) to create marketing materials.
Topics:
Generating Advertising Texts, Scripts, and Visuals
Creating Posts, Banners, Product Descriptions, and Videos
Using AI for SEO and Content Optimization
AI as a Marketer’s Creative Partner
Principles of Human-Centered Content (Human + AI)
Workshop: Generating a Marketing Campaign Using ChatGPT and DALL·E
AI in Media Planning and Advertising Management
Goal: Using AI to Improve the Effectiveness of Advertising Campaigns
Topics:
Media Planning Automation (Google AI, Meta AI, Yandex AI)
Budget Optimization and Channel Allocation
Conversion and ROI Forecasting
Algorithmic Bidding and Targeting Management
A/B Testing and Intelligent Optimization
Workshop: Setting Up an AI Model for Advertising Campaign ROI Forecasting
AI in Customer Experience Management and Retention
Goal: Increase customer loyalty and engagement through intelligent technologies.
Topics:
AI in CRM and Marketing Automation
Customer Churn Prediction
Using AI to Build NPS and VOC Systems
Customer Lifetime Value (CLV) Prediction
Creating Omnichannel AI Communications
Workshop: Creating an AI Model for Customer Churn Prediction
Implementing AI in Marketing Strategy
Goal: Learn how to build an AI marketing strategy and manage change.
Topics:
Stages of Implementing AI in Marketing Processes
Developing an AI-Driven Marketing Strategy
Tool Selection and Integration with Existing Systems
Change Management and Team Training
Performance Metrics and ROI from AI Initiatives
Workshop: Developing a Roadmap for Implementing AI in a Company’s Marketing
Duration: 2 days
